‘Bond 23′ To Break Record for Product Placement Sponsorship
This may come as a shock to some, but movies are expensive to make. Especially big action movies like the James Bond films. That’s why more and more studios are turning to “brand partners” to help get their movies made, as director Morgan Spurlock explored in his recent documentary The Greatest Movie Ever Sold (check out our review and our interview with Spurlock).
But can too much product placement ruin a movie? What happens if corporate brands invest so much money into a film that the filmmaker loses control of the finished product?
No film will answer these questions better than the as-yet-unnamed new James Bond film, Bond 23, which will set new records in product placement spending. According to a new report from The Australian newspaper (via TheFilmStage.com), …
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